The image on the poster has had a special effect. It is made to look like a surveillance camera. This could be the eyes of the presence watching over the child and dog. Also the lighting is low key and has a blue filter to create a dark mood, being part of horror conventions. The reflection in the mirror does not show the baby in the cot. This is abnormal therefore goes back to the title ‘paranormal’ meaning supernatural activity. The reflection could be representing the objective of what the demon wants to achieve in this case taking the child.
The effect on the poster suggests to the audience that the special effect is used in the film.
Critical Acclaim is present at the top of the poster. It takes up a third of the page which suggests that the USP. This makes the audience believe and give them reassurance that the film is recommended by a reliable source. For example; magazines and other film resources. The critical acclaim is contained at the top of the poster to be eye catching to the audience.
The Title of the film ‘Paranormal Activity’ in my opinion suggests that’s it’s a horror film. Paranormal activity defined would mean surreal unknown activity.
Red Connotes danger and could suggest to the audience that danger is present in the film. The title is slightly smudged which could also connote blood being spread. It is positioned clearly at the bottom half of the image on a black background standing out. The effect on the title could suggest interference and noise.
The effect on the poster suggests to the audience that the special effect is used in the film.
Critical Acclaim is present at the top of the poster. It takes up a third of the page which suggests that the USP. This makes the audience believe and give them reassurance that the film is recommended by a reliable source. For example; magazines and other film resources. The critical acclaim is contained at the top of the poster to be eye catching to the audience.
The Title of the film ‘Paranormal Activity’ in my opinion suggests that’s it’s a horror film. Paranormal activity defined would mean surreal unknown activity.
Red Connotes danger and could suggest to the audience that danger is present in the film. The title is slightly smudged which could also connote blood being spread. It is positioned clearly at the bottom half of the image on a black background standing out. The effect on the title could suggest interference and noise.
In terms of mise-en scene, the setting in the picture is a nursery. Inside the room are the child and the dog. The dog is used in the scene which is clever. It has identified that there is something wrong therefore it is on its feet and is perhaps barking. Animals are known to have a sixth sense. In the audience perspective nothing is happening. However, because of the dog’s reaction, this suggests to the audience that the film may contain ghosts of some sort.
There is not much text on the poster. The title is in capital letters. This makes it bold and stand out more than any other text on the poster
On the website viral marketing is used, there are links to Facebook, twitter. This relates to the younger youth who use social networking sites.
The poster says that the film is coming soon, with the website on the top. This encourages the audience to constantly check to see when the film is being released.
The ‘paramount’ is put in the corner, to be recognised as an established company to the audience.
There is not much text on the poster. The title is in capital letters. This makes it bold and stand out more than any other text on the poster
On the website viral marketing is used, there are links to Facebook, twitter. This relates to the younger youth who use social networking sites.
The poster says that the film is coming soon, with the website on the top. This encourages the audience to constantly check to see when the film is being released.
The ‘paramount’ is put in the corner, to be recognised as an established company to the audience.The target audience of this movie is 16-24. Initially this film was rated at 15, therefore would suit this group
Overall the poster is simple. The main colours are; black, dark blue and red. These are all dull colours. This could connote the dark presence of the film.
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